A Comprehensive Approach to School and Non-Profit Fundraising

The Art of Fundraising

In the movie Jerry Macquire. professional football player, Rod Tidwell tells his sports agent Jerry Macquire show him the money. Rod Tidwell says, “Show me the Money” over and over until Jerry starts to say it. For private schools, PTAS, and public-school extracurricular departments, and non=profit organizations, the more Apropos phrase for these organizations where is the money. In the movie, sports agent, Jerry Macquire, had the responsibility to get his client Rod Tidwell the largest and financially lucrative contract possible. Schools and non-profits alike have the task to raise the money to ensure their organization’s financial health, to meet the organization’s mission, purchase needed equipment or supplies, make capital expenditures, or expand the reach to more students or clients.

Where is the Money is the question private schools, non-profit organizations, PTAS, and public-school extracurricular departments must answer. These organizations must use successfully fundraising methods to meet the financial needs of their organization or department. So, then what makes for successful fundraising?

A Comprehensive Approach to fundraising that includes multiple avenues of fundraising activity is the key to successful fundraising. A combination of regular special events, annual and monthly d committed donors, business and family sponsorships, and grant writing allow for a comprehensive strategy to raising funds. This approach allows the organization to spread a wider donation need and diversify funding sources.